If you've been a price taker chances are high you'll suffer in a downturn. If you've consistently marketed yourself as a differentiated price setter, now's the time to be grateful for your foresight ;-)
Differentiate Or Die (great book).
Cheers, Ian
May 29, 2008
Differentiate or ...
Interesting comments on Danny's "Downsize me" post, especially TomK's point about housing crisis pain trickling down to other spending. FWIW, I've been hearing stories like this off and on for 30+ years, and they are always true. For some people. The marketing challenge is to make "some" people mean "other" people.
If you've been a price taker chances are high you'll suffer in a downturn. If you've consistently marketed yourself as a differentiated price setter, now's the time to be grateful for your foresight ;-)
Differentiate Or Die (great book).
Cheers, Ian
If you've been a price taker chances are high you'll suffer in a downturn. If you've consistently marketed yourself as a differentiated price setter, now's the time to be grateful for your foresight ;-)
Differentiate Or Die (great book).
Cheers, Ian
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The great frustration in all of this, for US vendors, is we're in a Wedding Boom. Children of the Baby Boomers are getting married in huge numbers ... even Beavis And Butthead should be counting the green.
FWIW, I've found this year that I'm booking a higher percentage from referrals and word-of-mouth, and less from various advertising venues. I don't know if it means anything.
I find it very easy to Differentiate in Wedding Photography. We often get caught up by the SuperStars of the industry and think all of our local competitors are great photographers - they're not. People will ask to me to design books and make other various prints/products not shot by me (us). I'm amazed at how many f8 shooting goes on, perfect moments missed, and a lack of small bits of manipulation (just moving your feet) to make a flat shot into an award winner.
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